John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to strength historian, Dr. Conor Heffernan (https://twitter.com/PhysCstudy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor), about the history of fitness and why fitness marketing hasn't changed in the last 100 years.

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Show notes:

(0:51) Introducing Dr. Conor Heffernan

(2:51) The grossest protein powder or bodybuilding supplement

(6:16) Who was the first personal trainer?

(10:57) The history of physical culture and gyms in the 1800s

(15:32) The evolution of gyms in the 1800s–who went to the gym?

(21:16) Fitness marketing over the last 100 years

(26:06) The first runaway success in strength advertising

(29:53) Everyone wants rare workout sets

(33:39) How co-operative gyms have evolved over time

(39:24) Creating community with "the badge"

(44:00) The first real fitness entrepreneurs

(49:53) Are there any truly new fitness concepts or modalities?

(54:24) Is lifting weird objects the future of strength training?