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Chris Cooper, CEO of the largest gym mentorship companies in the world, discusses how data can help coaching gyms make better business decisions. Topics include industry best practices, the importance of youth programs, the State of the Industry Survey, pricing group training, debunking CrossFit member myths, and the data on being a gym owner.
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Quick takeaways
- Successful gyms prioritize profitability over revenue growth.
- Data-driven decision making is crucial for gym owners to understand what strategies work.
Deep dives
Successful Gym Criteria: $100,000 per year
A successful gym is one that pays the owner $100,000 per year, with the aim of increasing profitability instead of just growing revenue. Many gyms fall into the trap of continually expanding without increasing their income, resulting in unsustainable businesses. The focus should be on achieving profitability and creating a scoreboard for the business by tracking key metrics and benchmarks.
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Listen to the best highlights from the podcasts you love and dive into the full episode