John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ sat down with the CEO of the largest gym mentorship companies in the world, Chris Cooper (https://twobrainbusiness.com/), where he talked about how using data can help small coaching gyms make better business decisions.

If you're a gym owner and want to help shape the future of fitness, fill out this 5-minute survey: https://docs.google.com/forms/d/e/1FAIpQLSf-_BMYyDvoic6bw8HcuBMotZrAnOqy3bXEMIl0oMl0S7rrjw/viewform

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(1:24) Introducing Chris Cooper & the State of the Industry

(4:50) What is industry best practice?

(9:22) What separates a successful gym from others?

(15:00) Why kids/youth programs are underrated

(19:53) Why the State of the Industry Survey is important

(22:25) What makes this report different from others?

(28:17) Other lessons learned from 2022 data

(35:48) Why gyms don't price their group training properly

(44:08) Debunking the CrossFit member myth

(46:40) What does the data say about being a gym owner?

(52:40) Where do gym owners go to learn more about Chris?

(53:37) Chris talks about the Meta Program

(56:51) Final word from Chris