John Franklin (https://twitter.com/JohnIsBuilding) sat down with the CEO of the largest gym mentorship companies in the world, Chris Cooper (https://twobrainbusiness.com/), where he talked about how using data can help small coaching gyms make better business decisions.
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Show notes:
(1:24) Introducing Chris Cooper & the State of the Industry
(4:50) What is industry best practice?
(9:22) What separates a successful gym from others?
(15:00) Why kids/youth programs are underrated
(19:53) Why the State of the Industry Survey is important
(22:25) What makes this report different from others?
(28:17) Other lessons learned from 2022 data
(35:48) Why gyms don't price their group training properly
(44:08) Debunking the CrossFit member myth
(46:40) What does the data say about being a gym owner?
(52:40) Where do gym owners go to learn more about Chris?
(53:37) Chris talks about the Meta Program
(56:51) Final word from Chris
