John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with fitness entrepreneur, Matt Wilber (https://mattwilberofficial.com/), about how he scaled to 10 locations, including four that bring in over $1M each.

Show notes:

(1:42) Introducing Matt Wilber & his start in the gym business

(10:21) Opening his first location and hiring his first coach

(12:42) Scaling to four locations using challenges

(15:22) The cost of opening multi-location

(16:43) Packaging & pricing bootcamp classes

(18:23) What Matt did to stand out from other gyms

(25:54) Hiring key players to your business

(34:24) Who is coaching the coaches?

(39:30) Scaling to 10 locations at the worst time possible

(46:00) Transitioning from a large to small group training model

(50:36) Packaging, pricing, and marketing a new model

(55:15) Matt's internal upselling process

(56:43) The challenges of switching business models