John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures.

Show notes:

(1:26) What is Stronger U Nutrition?

(2:49) How Mike got into the nutrition business

(6:28) Pricing nutrition programs & client numbers

(11:29) How the business grew without paid marketing

(15:20) Mike's system to managing thousands of clients

(17:43) How do you have a work-life balance when scaling a biz?

(19:31) What made Stronger U more successful than anyone else?

(24:08) Mike discusses his social media strategy

(29:02) How Mike hired the best coaches for Stronger U?

(35:33) Advice for gym owners trying to add nutrition to their biz

(38:40) Selling Stronger U Nutrition for 8-figures

(43:16) The importance of doubling down on your strengths

(45:54) How do you sell healthy habits?

(54:55) Why Facebook is the best platform & how to use it

(1:02:27) Navigating life after retiring & selling a business

(1:04:16) Predicting opportunities in the fitness/nutrition industry

(1:09:20) AI in the fitness industry

(1:12:26) What's next for Mike?