Gym World Worldwide

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) rank the best fitness influencers doing short-form vertical video and break down their businesses. Mr. Beast on short form vertical video (0:30) Daddy Noel Deyzel (4:47) PapaSwolio (15:10) Joey Swoll (20:23)  Greg O'Gallagher (31:55)  The winner (49:20) Megsquat's $3M+ business (49:37) How gym owners can make money with vertical video (1:08:00)

***THIS EPISODE HAS EXPLICIT CONTENT*** John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sit with Jay Wein (https://www.instagram.com/dicey_mcsorely/) to share their craziest stories from the NYC gym scene. “Seeking real CrossFit gossip” (0:46) The CEO of Garage Gym TikTok (30:18) NOBULL Lands investment from NFL (51:39) The male crop top is back (59:24)

Tech entrepreneur John Franklin, unknown guest Mateo Lopez, and fitness enthusiast Mark Fisher discuss topics such as Tom Brady's partnership with Brandon Marshall, CorePower Yoga's new strength-based class, executive departures at CrossFit HQ, and Bedros Keuilian's $15,000 alpha male bootcamp. They also explore the trend of holistic fitness approaches, the paradox of wellness spending, and gimmicks in marketing.

Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ), Mateo Lopez, & Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) talk about what gym owners actually do all day, Mindbody's 2022 trend report, Peloton's refurbished bike program, and Wodify's retention data. Show notes:    What does a gym owner actually do all day (0:45)   Strength training is so hot right now (13:34)    SoulCycle shuts down studios and partners with ClassPass (15:22)   Peloton’s refurbished bike program (26:07)   Wim Hoff ice bath consultation (29:16)   Gym World vs. World Gym (32:00)    Wodify’s client nurture data & AI in gym software (40:50) Enjoyed the show?   •Buy our gym management software at https://UseKilo.com 

Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ) & Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about 3 big fitness trends in 2023.    Show notes:    •Creators buying businesses instead of businesses buying distribution from creators. Ex. Tai Lopez buys Bodybuilding.com (1:14)   •Heat and cold exposure. Ex. largest Orangetheory franchise bets BIG on recovery studios (12:35)   •Is artificial intelligence changing the fitness industry? Ex. Fitness programming app FitBod 300k customers (44:23)   Enjoyed the show?   •Buy our gym management software at https://UseKilo.com 

Episode 3: John Franklin (https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk with Chris Cooper (https://www.youtube.com/@profitablegym) about the Two-Brain Business State of the Industry report, which collected data from 10,657 gyms worldwide.   Show notes:   How much revenue do gym owners make (2:45)   How much money does a gym owner spend each month (4:00)  How much money does a gym owner make (4:48)  Average amount of members per gym (5:32)  What gym owners charge for group classes (8:45)  Why CrossFit gym owners hate paid marketing (10:14)  How many leads do gym owners get each month (12:55)  Why OG CrossFit gym owners were broke & angry (14:50)  What gym owners pay for leads (16:55)  Selling cold leads vs. warm leads (23:42)   How many members do gym owners lose each month (28:45)  CrossFit gym owners rate CrossFit's management (31:01)  Should you become a CrossFit affiliate? (33:38)    Enjoyed the show?   •Get your copy of the State of the Industry here: https://twobrainbusiness.com/soi22/  •Buy our gym management software at https://UseKilo.com

Episode 2: John Franklin (https://twitter.com/JohnIsBuilding), Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing), & Mateo Lopez talk about  Plant Fitness’s 16.6 MILLION members, CrossFit competitions CanWest and European Championships stiffing their athletes, a lawsuit involving Equinox, and our favorite influencer gym, Alphaland. ______________ Show Notes: 1/ Planet Fitness massive scale (1:12) 2/ CrossFit competitions can’t afford to pay prize money (29:54) 3/ Ex-cafe vendor sues Equinox & calls it “a morally bankrupt company” (45:28) 4/ Christian Guzman’s Alphaland is making $1 MILLION per month (52:26) ______________ Enjoyed the show? •Buy our gym management software at UseKilo.com; it’ll make Mateo very happy.

Episode 1: John Franklin, Mateo Lopez, and Mark Fisher talk about Asics new partnership with Solana Pay and STEP'N, the declining number of North American CrossFit affiliates, Xponential Fitness's quarterly earnings, and Absolute Recomp's TikTok strategy.  ______________ Show Notes: 1/  ASICS's new partnership with Solana Pay and STEP'N (1:10) 2/ The declining number of North American CrossFit affiliates (11:50) 3/ Xponential Fitness's latest quarterly earnings (25:47)  4/ Absolute Recomp's TikTok strategy (34:10) ______________ Enjoyed the show? Support us by:  •Using Kilo for your gym's website, marketing automation, and gym management software •Subscribing to Mark's Youtube channel •Reading John's newsletter on the business of fitness