John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram.

Introducing Dani & Jason Brown (0:40)

What is the Conjugate Method? (5:38)

Selling a programming business? (12:00)

Selling $250k in online programs (15:33)

Jason’s advice for building an online training business (22:56)

Growing a 50k-person Instagram following (25:22)

Instagram tactics (29:30)

Jason’s core offer (35:30)

Jason’s epic Garage Gym (42:39)

Rating TikTok Garage Gyms (44:37)

The best powerlifting gym in Boston (48:38)

Being a garage gym consultant for rich people (55:20)

Overrated or underrated:

Ice baths (59:56)

The sumo deadlift high pull (1:02:19)

Greens powder (1:08:39)

Natty or not content (1:11:12)

Fasted cardio (1:18:19)