John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.” 

LifeTime Fitness increases prices (0:50)

LifeTime’s dynamic pricing (3:45)

How gym owners should price their services (9:20)

Why do people pay $300/mo to workout LifeTime (13:15) 

LifeTime’s pickleball strategy (17:18)

What gym owners can learn from Lifetime (24:00)

The greatest gym in the f***ing world (27:08)

Fusion Gym’s big opening  (31:08)

Fusion Gym’s response (33:30)

 Fusion Gym expands to the fitness capital of the world (40:35)