John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance.

Show notes:

Pete’s relationship with Sahil Bloom (2:36)

How to get successful people to work with you? (5:35)

Pete’s content strategy How to be the Seth Godin (15:06)

How to set boundaries and say no (21:36)

Where Pete gets inspiration (24:20)

Pete’s writing process. (41:20)

Twitter vs. Instagram for growing an audience (43:56)

Using Twitter to test ideas (50:57)

What kind of gym Pete would build if he was starting today? (55:06)

The misconception about social media followings (59:15)

How to hire coaches and personal trainers (1:09:26)

Othership raises $9M to expand their social bathhouse concept (1:11:48)