Mateo Lopez dives in deep with Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) to discuss Mark's own super successful fit biz: Mark Fisher Fitness (https://markfisherfitness.com/)

What is Mark Fisher Fitness MFF? (2:55)

Getting snatched in a 6-week program (6:52)

Mark discusses the ups and downs of revenue from the 6-week challenge (10:10)

Charing premium prices for a premium experience (12:09)

Making millions by providing value (19:06)

What gym owners should think about according to MFF (26:26)

How MFF gets people to come into the gym (30:52)

There's a way to be persistent and not be annoying (34:00) 

Getting people to sign up for free offers (38:12)

Why it's important to understand the sales process (44:27)

Selling a high-ticket program (47:52)

Awesome trainers in your gym matter (50:02)

The most common problem people are coming to MFF (51:23)

The best way to do email marketing (56:21)

Using ChatGPT to write content (1:02:06)