John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) — an award-winning personal trainer and the Founder & CEO of All Day Fit — about all things social media and how to make big money by creating organic content.

Introducing Cassie Day & her gym All Day Fit (1:53)

The inspiration behind a lane gym & what it is (5:38)

How much money does ADF bring in? (10:54)

Getting clients through organic social posts without using ads (12:15)

Planning out marketing content for the full year (15:27)

Why creating content that provides value to others is important (19:04)

How to create high-quality content (24:04)

Biggest lessons learned from having a digital marketing/content creation background (27:39)

The four-week cycle of content & content team (32:05)

How to turn leads into clients via social media (36:13)

Offering a "hot commodity" service that sells out (40:50)

Building a personal brand vs. a gym brand (45:35)

Be the expert & stand out — where do you find inspiration? (51:02)