How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books
49 snips
Jan 16, 2025 • 52min
Advice Line with Jack Conte of Patreon
Jack Conte, co-founder and CEO of Patreon, shares insights with early-stage founders like Zach Parsons of Honeymoon Coffee, who explores coffee subscription models, and Rowena Shara of Eat2Explore, seeking to broaden her cooking kits for all ages. They discuss the importance of community-building and authenticity in entrepreneurship. Conte emphasizes the need for innovative product ideas and effective market targeting, highlighting challenges and strategies for scaling businesses while engaging diverse audiences. It's a treasure trove of actionable advice!
78 snips
Jan 13, 2025 • 1h 22min
Bombas: David Heath and Randy Goldberg (2022)
David Heath and Randy Goldberg, co-founders of Bombas, share their journey from corporate life to creating a sock empire. They discovered that socks were the most requested item at homeless shelters, inspiring their one-for-one donation model. The duo faced initial skepticism from investors but pivoted successfully, even making waves on 'Shark Tank.' Their commitment to quality and social impact transformed a mundane product into a thriving business, celebrating milestones like donating nearly one million pairs of socks while emphasizing creativity and community.
34 snips
Jan 9, 2025 • 51min
Advice Line with Lara Merriken of LÄRABAR (October 2024)
Lara Merriken, founder of LÄRABAR and a coach for entrepreneurs, shares her wisdom with early-stage founders seeking guidance. Alison Repp discusses maintaining authenticity while scaling Joy Breeders. Mariano Cuesta dives into the challenges of marketing his caffeine-infused gum to retailers. The conversation weaves through brand growth strategies, the importance of storytelling, and navigating financial support, giving listeners a rich tapestry of entrepreneurial insights and inspiring tales of resilience.
123 snips
Jan 6, 2025 • 1h 22min
Raising Cane's: Todd Graves (2022)
Todd Graves, the Founder and CEO of Raising Cane's, shares his inspiring journey from working grueling jobs to realizing his dream of opening a chicken finger restaurant. He discusses the challenges of securing funding and the rejection he faced, emphasizing the importance of perseverance. Todd talks about the significance of a focused menu strategy and the impact of community support in his early days. He reflects on how his childhood passion for cooking shaped the brand's identity and how family ties contribute to Raising Cane's success.
37 snips
Jan 2, 2025 • 50min
Advice Line with Brett Schulman of CAVA (July 2024)
Brett Schulman, co-founder and CEO of CAVA, and Sean Murray, founder of Rootless Coffee Company, tackle the real struggles of early-stage entrepreneurs. They discuss scaling businesses while managing imposter syndrome and the challenges of seeking growth funding. Schulman shares essential strategies for navigating market complexities, while Murray offers insights on optimizing sales channels. Listeners gain valuable lessons on mentorship, creative problem-solving, and the emotional hurdles in building a brand, all from experts who’ve successfully tackled these challenges.
33 snips
Dec 30, 2024 • 1h 14min
Hero Cosmetics: Ju Rhyu and Dwight Lee
Ju Rhyu, co-founder of Hero Cosmetics, created the Mighty Patch acne treatment, inspired by similar products from her time in Korea. Alongside Dwight Lee, she shares how they identified a unique market opportunity and successfully launched their product on Amazon. Their journey highlights cultural contrasts in business, innovative marketing strategies like a college ambassador program, and how social media propelled their brand's growth. They reflect on the blend of hard work and timing that led them to a $630 million acquisition in just five years.
85 snips
Dec 26, 2024 • 47min
Advice Line with Serial Entrepreneur Marc Lore
Marc Lore, a serial entrepreneur known for launching Diapers.com and Jet.com, lends his expertise as he discusses strategic pivots with fellow founders. Ben Bailey shares the challenges of rising cocoa prices at Chomp Chocolate, while Ryan Thompson considers national expansion for his whiskey brand Tenth Mountain. Lore emphasizes adaptability in business and provides insights on market strategies that cater to consumer needs, highlighting the importance of finding the right talent and making informed decisions in a competitive landscape.
94 snips
Dec 23, 2024 • 1h 3min
The Container Store: Kip and Sharon Tindell
Kip Tindell and Sharon Tindell, co-founders of The Container Store, discuss their journey from skeptics to industry pioneers in home organization. They share how the idea of selling empty boxes transformed into a retail sensation despite initial doubts. The couple reflects on challenges with growth, the pitfalls of going public, and the effects of online competition. Insights about their partnership and a notable collaboration with Marie Kondo showcase their dedication to promoting organization as a means to enhance daily life.
22 snips
Dec 19, 2024 • 45min
Advice Line with Steve Case of AOL
Steve Case, the AOL co-founder, shares valuable insights on building tech companies while answering questions from early-stage founders. He emphasizes the importance of engaging diverse audiences, especially in app development. Jason Levi from Kidenza dives into innovative strategies for marketing early childhood music education products, focusing on appealing to grandparents. Their discussions explore challenges in customer acquisition and the evolution of business models in today’s fast-paced tech landscape.
106 snips
Dec 16, 2024 • 1h 11min
Marucci Sports - Kurt Ainsworth
Kurt Ainsworth, a former professional baseball player and co-founder of Marucci Sports, shares his incredible journey from athlete to entrepreneur. After a shoulder injury cut his career short, he and his partners launched a bat company from his backyard. They faced huge challenges, like the NCAA decertifying their bats, but pivoted by expanding into aluminum bats. Their unique marketing strategy, leveraging player relationships, led to Marucci becoming a top competitor and set to be the official bat of Major League Baseball.
