How I Built This with Guy Raz Dr. Dennis Gross Skincare: Dennis and Carrie Gross
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Mar 24, 2025 
Dr. Dennis Gross, a celebrated dermatologist, and his wife, Carrie Gross, co-founder and marketing whiz, share their thrilling journey of creating a skincare empire. They discuss the initial fears about the brand's name and how a home peel revolutionized skincare. The couple recounts their hustle through challenges, including a major acquisition by Shiseido. Innovative products like their eye-catching LED face mask and dedication to consumer trust exemplify their success. Tune in for laughter, insights, and behind-the-scenes stories from the beauty industry!
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Elevator Meet-Cute
- Dennis and Carrie met in their NYC apartment building elevator in the early 90s.
- Carrie noticed Dennis looked tired, leading to a conversation and eventual date.
First Date Skincare Talk
- During their first date, Carrie and Dennis bonded over skincare, discussing Carrie's sun damage and the limited options available then.
- This sparked their interest in creating more effective skincare products.
Early Skincare Market
- In the early 90s, dermatologists primarily treated skin diseases, not cosmetic concerns.
- The market lacked active ingredients, leading to a "merry-go-round of discontent" as patients switched products.