

How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books

30 snips
Jan 30, 2025 • 52min
Advice Line with Joe Gebbia of Airbnb
Joe Gebbia, co-founder of Airbnb, shares his journey from skepticism to success, revealing insights on launching his new project, Samara, focused on housing solutions. Marina Lido discusses her innovative bilingual board books for children, emphasizing creative marketing and customer engagement. Ray Ricky Rivera talks about his craft beer brand, Norwalk Brewhouse, highlighting the challenges of fundraising and the importance of community in the Latino market. Together, they provide valuable advice for early-stage entrepreneurs navigating unique challenges in their ventures.

83 snips
Jan 27, 2025 • 57min
Fanatics: Michael Rubin
Michael Rubin, the founder of Fanatics, transformed a childhood challenge with reading into a $25 billion sports branding empire. He shares how trading closeout sporting goods fueled his entrepreneurial spirit from a young age. Rubin discusses navigating setbacks with Major League Baseball and Nike, highlighting the importance of learning from criticism. He reflects on the evolution of e-commerce and strategic acquisitions that propelled Fanatics from a small venture to an industry titan while balancing work, personal life, and mental health.

Jan 23, 2025 • 50min
Advice Line with Katlin Smith of Simple Mills
Kaitlin Smith, Founder and CEO of Simple Mills, shares her journey from a homemade recipe to a thriving gluten-free brand. She offers valuable insights on navigating food entrepreneurship. Tim Taves discusses how to expand his family-focused hot sauce business while balancing challenges. Marissa Gurdian highlights her innovative silicone pet products, tackling everyday pet care issues. The conversation touches on overcoming financial obstacles, marketing strategies, and the importance of resilience in the entrepreneurial landscape.

179 snips
Jan 20, 2025 • 56min
Resy and Eater: Ben Leventhal
Ben Leventhal, founder of Blackbird Labs and co-founder of Eater and Resy, dives into his journey from blogging about NYC restaurants to launching impactful ventures. He shares how Eater became a significant voice in dining and the challenges faced while co-founding Resy. Discover how they pivoted their initial model to enhance restaurant profitability through innovative reservation solutions and partnerships, including a notable acquisition by American Express. Leventhal's insights highlight the dynamic relationship between technology and the culinary world.

49 snips
Jan 16, 2025 • 52min
Advice Line with Jack Conte of Patreon
Jack Conte, co-founder and CEO of Patreon, shares insights with early-stage founders like Zach Parsons of Honeymoon Coffee, who explores coffee subscription models, and Rowena Shara of Eat2Explore, seeking to broaden her cooking kits for all ages. They discuss the importance of community-building and authenticity in entrepreneurship. Conte emphasizes the need for innovative product ideas and effective market targeting, highlighting challenges and strategies for scaling businesses while engaging diverse audiences. It's a treasure trove of actionable advice!

78 snips
Jan 13, 2025 • 1h 22min
Bombas: David Heath and Randy Goldberg (2022)
David Heath and Randy Goldberg, co-founders of Bombas, share their journey from corporate life to creating a sock empire. They discovered that socks were the most requested item at homeless shelters, inspiring their one-for-one donation model. The duo faced initial skepticism from investors but pivoted successfully, even making waves on 'Shark Tank.' Their commitment to quality and social impact transformed a mundane product into a thriving business, celebrating milestones like donating nearly one million pairs of socks while emphasizing creativity and community.

34 snips
Jan 9, 2025 • 51min
Advice Line with Lara Merriken of LÄRABAR (October 2024)
Lara Merriken, founder of LÄRABAR and a coach for entrepreneurs, shares her wisdom with early-stage founders seeking guidance. Alison Repp discusses maintaining authenticity while scaling Joy Breeders. Mariano Cuesta dives into the challenges of marketing his caffeine-infused gum to retailers. The conversation weaves through brand growth strategies, the importance of storytelling, and navigating financial support, giving listeners a rich tapestry of entrepreneurial insights and inspiring tales of resilience.

144 snips
Jan 6, 2025 • 1h 22min
Raising Cane's: Todd Graves (2022)
Todd Graves, the Founder and CEO of Raising Cane's, shares his inspiring journey from working grueling jobs to realizing his dream of opening a chicken finger restaurant. He discusses the challenges of securing funding and the rejection he faced, emphasizing the importance of perseverance. Todd talks about the significance of a focused menu strategy and the impact of community support in his early days. He reflects on how his childhood passion for cooking shaped the brand's identity and how family ties contribute to Raising Cane's success.

37 snips
Jan 2, 2025 • 50min
Advice Line with Brett Schulman of CAVA (July 2024)
Brett Schulman, co-founder and CEO of CAVA, and Sean Murray, founder of Rootless Coffee Company, tackle the real struggles of early-stage entrepreneurs. They discuss scaling businesses while managing imposter syndrome and the challenges of seeking growth funding. Schulman shares essential strategies for navigating market complexities, while Murray offers insights on optimizing sales channels. Listeners gain valuable lessons on mentorship, creative problem-solving, and the emotional hurdles in building a brand, all from experts who’ve successfully tackled these challenges.

33 snips
Dec 30, 2024 • 1h 14min
Hero Cosmetics: Ju Rhyu and Dwight Lee
Ju Rhyu, co-founder of Hero Cosmetics, created the Mighty Patch acne treatment, inspired by similar products from her time in Korea. Alongside Dwight Lee, she shares how they identified a unique market opportunity and successfully launched their product on Amazon. Their journey highlights cultural contrasts in business, innovative marketing strategies like a college ambassador program, and how social media propelled their brand's growth. They reflect on the blend of hard work and timing that led them to a $630 million acquisition in just five years.


