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How I Built This with Guy Raz
Advice Line with Ariel Kaye of Parachute Home (August 2024)
Feb 20, 2025
Ariel Kaye, founder of Parachute Home, leads an insightful discussion with guests Daen Brown, co-founder of King Brown Pomade, and Deanna Blasi-D, founder of Mindset Tapestry. They tackle smart strategies for brand growth, with Daen seeking investment after a decade of self-funding while navigating the grooming market's challenges. Deanna shares her journey of creating an emotional health tool for children, emphasizing the impact of affirmations and effective marketing strategies. The conversation also highlights women breaking barriers in male-dominated industries.
51:16
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Quick takeaways
- Ariel Kaye emphasizes the necessity of assessing new product viability through reasonable trial periods to ensure alignment with core offerings.
- The podcast highlights the significance of leveraging unique perspectives, particularly for women entrepreneurs, to overcome gender bias and secure funding opportunities.
Deep dives
Building a Successful Brand from Scratch
Arielle Kay, the founder of Parachute Home, shares her journey of launching a home goods brand without prior business experience. Starting in 2013, she drew inspiration from successful direct-to-consumer brands like Warby Parker. Despite having no background in textiles or manufacturing, she identified a niche for affordable luxury bedding and home goods. Over the years, Parachute has grown to offer a wide array of products including bedsheets, towels, and even mattresses, establishing itself as a leader in its category.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode