How I Built This with Guy Raz Advice Line with Ariel Kaye of Parachute Home (August 2024)
Feb 20, 2025
Ariel Kaye, founder of Parachute Home, leads an insightful discussion with guests Daen Brown, co-founder of King Brown Pomade, and Deanna Blasi-D, founder of Mindset Tapestry. They tackle smart strategies for brand growth, with Daen seeking investment after a decade of self-funding while navigating the grooming market's challenges. Deanna shares her journey of creating an emotional health tool for children, emphasizing the impact of affirmations and effective marketing strategies. The conversation also highlights women breaking barriers in male-dominated industries.
AI Snips
Chapters
Transcript
Episode notes
Balancing Risk and Focus
- Be comfortable taking risks and trying new things to grow your business.
- Balance risk-taking with focusing on your core products and customer experience.
Managing Risk Profile
- Accept some level of risk to run a business successfully.
- Mitigate risk and avoid becoming too risk-averse after failures.
Strategic Investment
- Seek strategic investors who bring more than just capital.
- Look for partners with distribution networks or retail expertise.