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15min chapter
Advice Line with Ariel Kaye of Parachute Home (August 2024)
How I Built This with Guy Raz
Navigating Brand Growth in Affordable Luxury
This chapter discusses the challenges and strategies of a brand's evolution from inception to a leader in affordable luxury home goods. It covers the importance of adaptability, the balance of risk and innovation, and the dilemmas of being stock-rich yet cash-poor faced by a grooming brand. The conversation also explores market dynamics, consumer engagement via social media, and the potential for growth through gender-inclusive products and strategic investments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode