How I Built This with Guy Raz Advice Line with Travis Boersma of Dutch Bros
23 snips
Feb 13, 2025 
Travis Boersma, co-founder of Dutch Bros Coffee, and Sean Chang, co-founder of Mukja Korean Fried Chicken, share invaluable entrepreneurial insights. They discuss the journey of transforming a simple espresso cart into a national coffee chain, tackling challenges like rising costs and competition. Sean highlights creative marketing strategies for his restaurant, while both guests emphasize the power of word-of-mouth in boosting customer growth. The conversation also touches on the importance of resilience and adaptability for new founders in today’s ever-changing market.
AI Snips
Chapters
Transcript
Episode notes
Scaling Culture
- Focus on scaling company culture and prioritizing employees.
- Grow from within, promoting employees instead of franchising to maintain culture.
Sean's Story
- Sean Chang, co-founder of Mukja Korean Fried Chicken, was paralyzed in a car accident.
- He shifted his career path from pre-med to hospitality, inspired by his passion for cooking.
Navigating Delivery App Costs
- Reduce reliance on expensive delivery apps like Uber Eats and DoorDash.
- Explore traditional methods like dine-in, takeout, and catering to improve margins.