Travis Boersma, co-founder of Dutch Bros Coffee, and Sean Chang, co-founder of Mukja Korean Fried Chicken, share invaluable entrepreneurial insights. They discuss the journey of transforming a simple espresso cart into a national coffee chain, tackling challenges like rising costs and competition. Sean highlights creative marketing strategies for his restaurant, while both guests emphasize the power of word-of-mouth in boosting customer growth. The conversation also touches on the importance of resilience and adaptability for new founders in today’s ever-changing market.