How I Built This with Guy Raz Advice Line with Lyndon Cormack of Herschel Supply Co.
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Feb 27, 2025 
Lyndon Cormack, co-founder of Herschel Supply Co., shares insights with early-stage founders seeking success. They dive into crafting compelling brand stories that resonate with customers. Topics include the innovation behind FloorDrobe for decluttering clothes and the unique challenges of designing nursing bras. Lyndon emphasizes adaptability in entrepreneurship, offering practical advice on marketing strategies and staying relevant in a competitive market. This discussion blends personal experiences with actionable insights, inspiring listeners to forge their paths.
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Storytelling for Brands
- Find macro stories that resonate across demographics, like commitment to quality or sustainability.
- Authenticity is key; lean into stories that feel genuinely representative of your brand.
Staying Relevant
- Brands must constantly stay relevant and adapt to their changing audience.
- Engage with customer stories to stay inspired and find ways for your product to be a "co-star" in their lives.
Marketing a Bespoke Service
- Position your brand as a luxury product to justify premium pricing and attract high-net-worth clients.
- Use PR and target specific publications like Forbes or Robb Report to reach your ideal audience.