Lyndon Cormack

Lyndon Cormack, co-founder of Herschel Supply Co., shares the inspiring tale of how he and his brother Jamie turned their love for stylish bags into a global brand. They discuss the challenges they faced without manufacturing experience, including the creative methods they used to design their products. The brothers reflect on the emotional connections people have with backpacks and how they aimed to infuse sentimental value into their designs. They also talk about pivotal moments in their journey, from a fateful trip to China to navigating growth challenges and embracing sustainability.

Lyndon Cormack, co-founder of Herschel Supply Co., shares insights with early-stage founders seeking success. They dive into crafting compelling brand stories that resonate with customers. Topics include the innovation behind FloorDrobe for decluttering clothes and the unique challenges of designing nursing bras. Lyndon emphasizes adaptability in entrepreneurship, offering practical advice on marketing strategies and staying relevant in a competitive market. This discussion blends personal experiences with actionable insights, inspiring listeners to forge their paths.