How I Built This with Guy Raz Herschel Supply Co.: Jamie and Lyndon Cormack
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Oct 16, 2023 
Lyndon Cormack, co-founder of Herschel Supply Co., shares the inspiring tale of how he and his brother Jamie turned their love for stylish bags into a global brand. They discuss the challenges they faced without manufacturing experience, including the creative methods they used to design their products. The brothers reflect on the emotional connections people have with backpacks and how they aimed to infuse sentimental value into their designs. They also talk about pivotal moments in their journey, from a fateful trip to China to navigating growth challenges and embracing sustainability.
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First Samples
- Lyndon and Jamie Cormack opened their first Herschel Supply Co. samples together.
- The initial samples were disappointing, not meeting their expectations.
Market Gap
- The Cormack brothers identified a gap in the backpack market for stylish bags.
- They aimed to create backpacks suitable for both students and professionals.
Hockey Dreams
- The Cormack brothers grew up playing hockey and dreamed of playing professionally.
- Lyndon realized he wouldn't make the NHL and developed other interests.