How I Built This with Guy Raz Title Nine: Missy Park (October 2021)
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Apr 7, 2025 
Missy Park, founder and CEO of Title IX, shares her inspiring journey from a college basketball player to the creator of a $100 million women's sportswear brand. She lovingly recounts the challenges of launching her mail-order catalog in 1989, driven by her frustration with ill-fitting athletic apparel. Missy reflects on Title IX's pivotal role in shaping women's sports and her unique approach to business, focusing on incremental successes and customer loyalty. With humor and heart, she emphasizes the need for representation in athletic gear, as well as the broader impacts of her $1 million donation to women's soccer.
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Early Feminist Influence
- Missy Park's mother challenged traditional gender roles in 1960s Greenville, South Carolina.
- She advocated for payment for childbirth and maintained separate finances, instilling financial independence in her daughters.
Small Pond, Big Fish
- Growing up in Greenville, Missy Park embraced opportunities provided by Title IX.
- She played various sports, becoming a standout athlete in a less competitive environment.
Yale: A Parental Failure?
- Missy Park's parents jokingly considered her attendance at Yale a failure.
- They preferred she attend a Southern school, highlighting a generational difference in perspectives.
