How I Built This with Guy Raz Misfits Market: Abhi Ramesh
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Mar 31, 2025 
Abhi Ramesh, Founder and CEO of Misfits Market, shares his journey from witnessing food waste while apple picking to launching a grocery delivery service for misfit produce. He talks about using Facebook ads to gauge demand and hiring drivers from Craigslist, which led to rapid growth and significant funding. The pandemic accelerated his business's expansion, transforming it into a full online grocery store. Abhi reflects on overcoming challenges, building partnerships with farmers, and promoting sustainability in food practices.
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Horizons School of Technology
- Abhi and Darwish launched Horizons, a coding bootcamp, after leaving finance jobs.
- This profitable venture highlighted the scaling challenges of physical businesses.
The Genesis of Misfits Market
- Abhi's Misfits Market idea stemmed from seeing wasted apples at a Pennsylvania orchard.
- This sparked his curiosity about produce grading and the potential market for "ugly" produce.
Testing the Market and Early Logistics
- Abhi tested the "ugly" produce market by buying from farms and offering it for free.
- He used Craigslist to hire drivers and a routing tool to optimize deliveries.