How I Built This with Guy Raz

Misfits Market: Abhi Ramesh

103 snips
Mar 31, 2025
Abhi Ramesh, Founder and CEO of Misfits Market, shares his journey from witnessing food waste while apple picking to launching a grocery delivery service for misfit produce. He talks about using Facebook ads to gauge demand and hiring drivers from Craigslist, which led to rapid growth and significant funding. The pandemic accelerated his business's expansion, transforming it into a full online grocery store. Abhi reflects on overcoming challenges, building partnerships with farmers, and promoting sustainability in food practices.
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ANECDOTE

Parental Expectations

  • Abhi's father prioritized education, visiting school if grades were less than 100.
  • This upbringing instilled a strong emphasis on achievement and hard work in Abhi.
ANECDOTE

Early Entrepreneurial Spirit

  • Abhi achieved a perfect SAT score and started a tutoring business in high school.
  • Driven by a desire to buy a go-kart, he learned early about earning and value.
ANECDOTE

Altair Prep and the Pivot

  • In college, Abhi created Altair Prep, a personalized test prep program using Excel.
  • Initially aiming for a software product, he realized clients preferred in-person tutoring.
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