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15min chapter
Misfits Market: Abhi Ramesh
How I Built This with Guy Raz
From Concept to Launch: Overcoming Early Challenges
In this chapter, the speaker recounts the initial investment and evolving advertising strategies that set the foundation for their food delivery business. They share the critical moments of securing financial backing, tackling logistical hurdles, and refining packaging methods for 'ugly' produce. The discussion emphasizes the importance of understanding operational needs and scaling the business while maintaining product quality and customer satisfaction.
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