How I Built This with Guy Raz

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams

42 snips
Mar 27, 2025
Jeni Britton, the innovative founder of Jeni's Splendid Ice Creams, shares her expertise alongside Jesse Koenig of Jesse & Ben's and Casey White of Jaju Pierogi. They tackle marketing strategies, fundraising pressures, and the unique challenges of the food industry. Jeni discusses her new venture, Floura, aimed at addressing dietary fiber needs. The guests offer insights into building customer engagement and the importance of quality ingredients, weaving in personal anecdotes that highlight the entrepreneurial spirit.
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ANECDOTE

From Art to Ice Cream

  • Jeni Britton left art school to pursue ice cream making.
  • She was inspired by local dairy farms and a vision of a simple business model.
INSIGHT

Columbus Advantage

  • Columbus, Ohio, offered lower startup costs and strong community support for Jeni's.
  • Smaller markets can foster innovation and brand loyalty.
ANECDOTE

Flora: From Waste to Wellness

  • Jeni Britton launched Flora, a fiber bar company, using produce trimmings.
  • This venture addresses fiber deficiency and promotes sustainability.
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