How I Built This with Guy Raz
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Mar 27, 2025
Jeni Britton, the innovative founder of Jeni's Splendid Ice Creams, shares her expertise alongside Jesse Koenig of Jesse & Ben's and Casey White of Jaju Pierogi. They tackle marketing strategies, fundraising pressures, and the unique challenges of the food industry. Jeni discusses her new venture, Floura, aimed at addressing dietary fiber needs. The guests offer insights into building customer engagement and the importance of quality ingredients, weaving in personal anecdotes that highlight the entrepreneurial spirit.
46:08
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Quick takeaways
- Jeni Britton emphasizes the importance of community support in fostering innovation and helping smaller brands thrive without the pressures of larger markets.
- Understanding consumer perceptions is crucial for effective marketing, underscoring the need for authenticity and clear communication of product benefits.
Deep dives
The Journey of Starting Jenny's Ice Cream
Jenny Britton's passion for ice cream began during her college years when she realized she wanted to pursue it as a lifelong career. After dropping out of Ohio State University, she began her entrepreneurial journey by creating Jenny's Splendid Ice Creams. Starting in Columbus, Ohio, Jenny was motivated by the availability of local dairy farms, which provided fresh ingredients for her ice cream. This regional focus allowed her to build a national brand rooted in quality, proving that successful businesses can emerge from places not traditionally recognized as culinary hotspots.
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