Jeni Britton Bauer

Jeni Britton, the innovative founder of Jeni's Splendid Ice Creams, shares her expertise alongside Jesse Koenig of Jesse & Ben's and Casey White of Jaju Pierogi. They tackle marketing strategies, fundraising pressures, and the unique challenges of the food industry. Jeni discusses her new venture, Floura, aimed at addressing dietary fiber needs. The guests offer insights into building customer engagement and the importance of quality ingredients, weaving in personal anecdotes that highlight the entrepreneurial spirit.

Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Major General Dan Caine, who bravely led during 9/11, emphasizes defining success before tackling problems. CEO coach Randall Stutman shares insights on supportive leadership, distinguishing it from manipulation. Robert Greene, renowned author, reflects on the chaos of American Apparel's downfall and the lessons on power dynamics. Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, discusses the challenge of balancing efficiency with high standards, illustrating the complexities leaders face in nurturing teams and guiding decisions.

In this engaging conversation, Jeni Britton Bauer, founder and chief creative officer of Jeni’s Splendid Ice Creams, shares her journey of turning a passion into a thriving business. She discusses the emotional comfort ice cream provides during crises and the cultural significance of indulgence. Jeni reflects on how the pandemic forced her business to innovate, emphasizing resilience and community support. The conversation also explores Stoicism's relevance to moderation and personal experiences with food, inviting listeners to rethink their eating habits.

Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, shares her inspiring story of resilience after facing a listeria outbreak that nearly ruined her business. She discusses the critical lessons learned in crisis management, such as the significance of transparency and community support. Jeni reflects on the nostalgia of childhood flavors and how personal storytelling has fostered connections with customers. She also highlights strategies for engaging with community feedback and adapting in the ever-evolving food market.