Jeni Britton Bauer of Jeni’s Splendid Ice Creams On Running a Business in Moments of Crisis

Oct 28, 2020

In this engaging conversation, Jeni Britton Bauer, founder and chief creative officer of Jeni’s Splendid Ice Creams, shares her journey of turning a passion into a thriving business. She discusses the emotional comfort ice cream provides during crises and the cultural significance of indulgence. Jeni reflects on how the pandemic forced her business to innovate, emphasizing resilience and community support. The conversation also explores Stoicism's relevance to moderation and personal experiences with food, inviting listeners to rethink their eating habits.

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ANECDOTE

Ice Cream's Cultural Journey

Jeni Britton Bauer finds it fascinating how ice cream reflects American culture throughout history.
From a treat for the elite to a cheapened commodity, ice cream's journey mirrors societal shifts.

INSIGHT

Stoics and Ice Cream

Ryan Holiday suggests the Stoics would've enjoyed ice cream in moderation if it existed then.
He points out that humans across millennia share basic pleasures like enjoying sweet, cold treats.

ADVICE

Balancing Pleasure

Jeni Britton Bauer believes in balancing pleasure to maintain its enjoyment.
She eats ice cream daily but balances her diet to avoid negative consequences.

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Ryan speaks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about finding a diet that works for you, the trials of running a growing business during the coronavirus pandemic, and, of course, how the Stoics would have felt about ice cream.

Jeni Britton Bauer is the founder and chief creative officer of Jeni’s Splendid Ice Creams. Bauer dropped out of college to start selling ice cream after mixing her first special flavor, a blend of chocolate and cayenne pepper. Jeni’s Splendid Ice Creams are available in stores nationwide as well as at Scoop Shops in 12 states and the District of Columbia.

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