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Jeni Britton Bauer of Jeni’s Splendid Ice Creams On Running a Business in Moments of Crisis

The Daily Stoic

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Ice Cream Resilience in Crisis

This chapter examines the challenges faced by an ice cream retail business during the COVID-19 pandemic, highlighting the pivot to delivery services and the emotional significance of ice cream as a comfort food. It emphasizes the importance of community and collaboration in navigating crises, alongside a deep appreciation for shared experiences and the longing for a return to normalcy.

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