How I Built This with Guy Raz How I Built Resilience: Live with Jeni Britton Bauer
Apr 2, 2020
Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, shares her inspiring story of resilience after facing a listeria outbreak that nearly ruined her business. She discusses the critical lessons learned in crisis management, such as the significance of transparency and community support. Jeni reflects on the nostalgia of childhood flavors and how personal storytelling has fostered connections with customers. She also highlights strategies for engaging with community feedback and adapting in the ever-evolving food market.
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Listeria Crisis
- In 2015, Jeni's Splendid Ice Creams faced a listeria outbreak.
- Jeni Britton Bauer, the founder, responded with transparency, closing stores, and preventing a wider outbreak.
Crisis Response
- Assess, accept, and create a plan quickly in a crisis.
- Fall back on your company values if the situation doesn't make sense.
Community Focus
- Community support is crucial for business survival, especially during crises.
- Focus on positively impacting your community, and they will support you.