Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, shares her inspiring story of resilience after facing a listeria outbreak that nearly ruined her business. She discusses the critical lessons learned in crisis management, such as the significance of transparency and community support. Jeni reflects on the nostalgia of childhood flavors and how personal storytelling has fostered connections with customers. She also highlights strategies for engaging with community feedback and adapting in the ever-evolving food market.