

How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books

32 snips
Apr 22, 2024 • 60min
YouTube Creator and Cookbook Author: Rosanna Pansino
Rosanna Pansino, a YouTube creator and cookbook author, started as a working actor before her love for geeky baking led to the creation of her popular channel, Nerdy Nummies. She shares her journey from Hollywood to YouTube stardom, discussing the challenges of the digital landscape versus traditional media. Rosanna also delves into the evolution of YouTube monetization and the importance of authenticity in brand partnerships. Her passion for baking evolved through audience engagement, reflecting on personal challenges and evolving algorithms as she navigates her career.

48 snips
Apr 18, 2024 • 48min
Healing through food with Danielle Walker of Against All Grain (2022)
Danielle Walker, a self-taught chef and author of 'Against All Grain,' shares her transformative journey from culinary enthusiast to health advocate. After overcoming severe abdominal pain, she redefined her diet and launched a blog to help others facing similar challenges. Danielle discusses the importance of recreating comforting childhood meals in healthier formats and the evolution of her brand, which now includes cookbooks and cooking courses. She also highlights the role of community and authenticity in building a successful culinary business.

103 snips
Apr 15, 2024 • 1h 9min
CrunchLabs: Mark Rober
Mark Rober, a former NASA engineer and Apple employee, is now a renowned YouTube creator and the brains behind Crunch Labs. In this conversation, he shares his journey from crafting Halloween costumes with tech to viral science videos, highlighting the importance of joy in learning. Rober reflects on the creative process behind popular projects like the glitter bomb and discusses the financial shifts in content creation. He also explores his passion for educational subscription boxes that inspire kids to explore science through fun activities.

167 snips
Apr 11, 2024 • 37min
AI is smarter than you think with Shane Legg of Google DeepMind
Shane Legg, co-founder of Google DeepMind and a leading expert on artificial general intelligence, shares his visionary insights on AI's potential. He discusses his journey from early programming to the groundbreaking AlphaGo project, emphasizing the ambitious goal of creating AI that surpasses human abilities. The conversation delves into DeepMind's shift from gaming to solving global challenges, the significance of protein folding in drug development, and the crucial need for responsible AI governance as we approach a transformative future.

25 snips
Apr 8, 2024 • 1h 18min
Mythical: Rhett and Link
Rhett McLaughlin and Link Neal, the dynamic duo behind the popular YouTube channel Rhett & Link, share their journey from college comedians to viral sensations. They talk about their humble beginnings creating silly videos, the challenges of a failed TV show, and their innovative strategies for content creation. The conversation dives into their evolution as creators, navigating the changing YouTube landscape, and building their entertainment empire, Mythical. Expect laughs, insightful anecdotes, and the transformative power of friendship!

55 snips
Apr 4, 2024 • 29min
Less competition, more creation with Renée Mauborgne
Renée Mauborgne, an economics professor at INSEAD and co-author of 'Blue Ocean Strategy', discusses innovative business strategies that encourage entrepreneurs to create new market spaces instead of competing for dominance in crowded areas. She highlights examples like Cirque du Soleil and Tesla, advocating for unique value delivery. The conversation also touches on non-disruptive innovation as a solution to job displacement in the age of AI, aiming for a balance between profit goals and societal impact.

65 snips
Apr 1, 2024 • 1h 6min
Whole30: Melissa Urban
Melissa Urban, Founder of Whole30, transformed a personal dietary experiment into a thriving wellness brand. She shares how eliminating grains, dairy, and sugar for 30 days drastically improved her health, leading to the creation of a best-selling book and a large following. Urban discusses the evolution of Whole30, challenges she faced during her split from her business partner, and her commitment to community-driven values. She also introduces new plant-based options, illustrating the flexibility and accessibility of her program for diverse diets.

8 snips
Mar 28, 2024 • 35min
“Beaming” people anywhere in the world with David Nussbaum of Proto
David Nussbaum, the founder of Proto, dives into the fascinating world of holoportation, a technology that projects lifelike holograms for real-time communication. He shares his inspiration from science fiction and explains how this innovation is already transforming classrooms and hospitals. Nussbaum envisions a future where holoportation becomes a household norm, revolutionizing everything from live performances to the shopping experience. He also discusses the ethical considerations and potential societal impacts of this groundbreaking technology.

15 snips
Mar 25, 2024 • 1h 14min
MGA Entertainment: Isaac Larian
Isaac Larian, the visionary founder and CEO of MGA Entertainment, shares his incredible journey from Iran to launching iconic toy lines like Bratz and LOL Surprise. He discusses the fierce rivalry with Barbie, navigating intense legal battles, and pioneering in a competitive market. Isaac reflects on the importance of resilience, cultural representation in toys, and his family's role in the business. Listeners will be inspired by his fighter's instinct and his unwavering commitment to innovation in the toy industry.

719 snips
Mar 21, 2024 • 37min
Achieving greater things with Adam Grant
Join Adam Grant, an organizational psychologist and author of "Hidden Potential", as he shares his insights on cultivating success through character development. He discusses how resilience and humility, rather than innate talent, foster entrepreneurial success. Learn about the power of social connections and teaching in personal growth, plus strategies for overcoming self-doubt and embracing collaboration. Grant also critiques outdated workplace systems, advocating for a reimagined approach that nurtures collective creativity and support.