How I Built This with Guy Raz
Advice Line with Brett Schulman of CAVA
Jul 4, 2024
Brett Schulman, co-founder and CEO of CAVA, shares his powerhouse insights on scaling a successful restaurant chain. He tackles imposter syndrome faced by entrepreneurs, while Sophia Bowden discusses her journey creating allergy-friendly accessories for children and seeks marketing strategies. Sean Murray explores whether seeking outside investment is the right move to grow his coffee brand. Together, they navigate the challenges of entrepreneurial growth, emphasizing resilience, effective marketing, and innovative strategies.
48:46
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Quick takeaways
- Imposter syndrome can arise when a product gains popularity, necessitating self-confidence and belief in success.
- Strategic hiring and channel prioritization are crucial for sustainable growth and overcoming scaling hurdles.
Deep dives
Rootless Coffee Company's Unique Approach to Craft Coffee
Rootless Coffee Company based in Flint, Michigan, bridges the gap for consumers seeking high-quality coffee through eye-catching packaging designed by comic book artists. Partnering with grocery stores, coffee shops, and e-commerce, the brand has seen significant growth. With a focus on wholesale's profitability and plans for cafes nationwide, strategic hiring and channel prioritization have been essential.
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