How I Built This with Guy Raz cover image

Advice Line with Brett Schulman of CAVA

How I Built This with Guy Raz

CHAPTER

Building a Coffee Brand: Strategies for Growth

This chapter explores the journey of establishing a coffee brand, sparked by a passion for craft beer, and discusses the role of innovative packaging in attracting customers. The speakers assess the performance of e-commerce, wholesale, and retail channels while considering potential investments for growth. Key topics include the challenges of scaling operations, the need for specialized teams, and the advantages of hiring experienced executives in fractional roles to enhance agility and efficiency.

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