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How I Built This with Guy Raz
Advice Line with Tony Lamb of Kona Ice
Jul 11, 2024
Tony Lamb, co-founder and CEO of Kona Ice, shares his expertise alongside Jennifer Braidwood, founder of Braid and Wood Design Studio. They delve into the transformation of classic ice cream trucks into thriving franchises, discussing grassroots marketing strategies and community engagement. The duo answers burning questions from founders, including how to gauge the viability of a candy store franchise and effective ways to promote unique products like handmade decor and needle felting kits on a budget, emphasizing creativity and authenticity.
47:51
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Quick takeaways
- Collaborate with event spaces to showcase products for increased visibility.
- Revamp blog content to educate audience and use in social media ads.
Deep dives
Partnering with Event Spaces for Product Placement
Consider partnering with event spaces, party planners, or home stagers to showcase your products, allowing them to use your items free of charge while gaining visibility. Display your products prominently in these spaces to catch the attention of potential customers.
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