Tony Lamb, Kona Ice co-founder, advises early-stage founders on candy store viability, selling shave ice, and promoting a home decor brand. Topics include unique experiences, community impact, marketing needle felting kits, self-care in business, and building a brand without influencers.
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Quick takeaways
Collaborate with event spaces to showcase products for increased visibility.
Revamp blog content to educate audience and use in social media ads.
Take bold marketing steps like partnering with influential figures for brand exposure.
Deep dives
Partnering with Event Spaces for Product Placement
Consider partnering with event spaces, party planners, or home stagers to showcase your products, allowing them to use your items free of charge while gaining visibility. Display your products prominently in these spaces to catch the attention of potential customers.
Ramping Up Content Marketing with Blog Posts
Revisit and ramp up content writing on your blog to educate and engage your audience. Focus on topics like styling home decor and caring for plants, offering valuable information for free. Use blog posts in targeted social media ads to attract and retain customers.
Taking Big Swings for Brand Exposure
Consider taking big swings in marketing efforts to increase brand exposure. Explore partnerships with influential figures or popular brands in the home decor space for collaborations. Engage in strategies that position your brand as high -end and unique to stand out in the market.
Utilizing Content Marketing for Long-Term Growth
Lean into content marketing efforts, such as blog posts, to provide value and attract customers. Focus on creating informative and engaging content that showcases your expertise in home decor. Consistently promote blog posts through social media channels for sustained growth.
Prioritizing Happiness and Sustainable Business Growth
Emphasize the importance of finding happiness and fulfillment in your business endeavors. Consider the trade -offs between scaling for greater profits and maintaining a manageable, enjoyable business model. Focus on sustainable growth that aligns with your personal satisfaction and well -being.
Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage founders.
Today we meet Dylan, who’s wondering how to tell if his small town Illinois candy store is a winning franchise idea. Then Zach, a Wall Street trader trying to bring a popular Asian craft to the U.S. And Jennifer, a designer in San Diego looking to promote her home decor brand on social media—without paying big bucks to influencers.
If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.