How I Built This with Guy Raz Advice Line with Tony Lamb of Kona Ice
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Jul 11, 2024 
Tony Lamb, co-founder and CEO of Kona Ice, shares his expertise alongside Jennifer Braidwood, founder of Braid and Wood Design Studio. They delve into the transformation of classic ice cream trucks into thriving franchises, discussing grassroots marketing strategies and community engagement. The duo answers burning questions from founders, including how to gauge the viability of a candy store franchise and effective ways to promote unique products like handmade decor and needle felting kits on a budget, emphasizing creativity and authenticity.
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Kona Ice Inspiration
- Tony Lamb's kids had a bad experience with freezer-burned popsicles from a run-down ice cream truck.
- This inspired him to create Kona Ice, a franchise of shaved ice trucks.
Grind Advice
- Don't discount the grind of traditional marketing efforts.
- Supplement digital strategies with in-person promotion and community engagement.
Small Town Success
- Dylan Richter's candy store, The Sweet Spot, found unexpected success in a small town.
- This suggests underserved markets can be profitable.