How I Built This with Guy Raz cover image

Advice Line with Tony Lamb of Kona Ice

How I Built This with Guy Raz

CHAPTER

Grassroots Marketing and Creative Engagement for Small Businesses

This chapter explores the significance of grassroots marketing strategies for small businesses, focusing on in-person demonstrations and social media engagement. It also addresses the balance between full-time employment and side business development, alongside creative customer connection approaches.

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