How I Built This with Guy Raz cover image

Advice Line with Tony Lamb of Kona Ice

How I Built This with Guy Raz

CHAPTER

Innovating Tradition: The Ice Cream Truck Revolution

This chapter highlights the transformation of the classic ice cream truck into a successful franchise, emphasizing brand visibility and modern marketing strategies. It features insights from Dylan, a co-founder of a candy retail shop, on entrepreneurship, community engagement, and creating a unique retail experience for children.

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