Tony Lamb, co-founder and CEO of Kona Ice, shares his expertise alongside Jennifer Braidwood, founder of Braid and Wood Design Studio. They delve into the transformation of classic ice cream trucks into thriving franchises, discussing grassroots marketing strategies and community engagement. The duo answers burning questions from founders, including how to gauge the viability of a candy store franchise and effective ways to promote unique products like handmade decor and needle felting kits on a budget, emphasizing creativity and authenticity.
