Tony Lamb, co-founder and CEO of Kona Ice, shares his expertise alongside Jennifer Braidwood, founder of Braid and Wood Design Studio. They delve into the transformation of classic ice cream trucks into thriving franchises, discussing grassroots marketing strategies and community engagement. The duo answers burning questions from founders, including how to gauge the viability of a candy store franchise and effective ways to promote unique products like handmade decor and needle felting kits on a budget, emphasizing creativity and authenticity.

Tony Lamb, the mastermind behind Kona Ice and Traveling Tom's, shares his thrilling entrepreneurial journey from vacuum salesman to founder of a vibrant shaved ice franchise. He discusses how a frustrating experience with freezer-burned popsicles inspired him to innovate with self-serve syrup trucks. Tony also reveals the secrets behind growing Kona Ice to 1500 trucks across North America, including creative marketing strategies and community engagement. He emphasizes the blend of hard work, luck, and family support essential for navigating the ups and downs of business.

Tony Lamb, the founder and CEO of Kona Ice and other mobile franchises, shares his journey in building the world’s largest food truck franchise. He emphasizes the intersection of hard work and luck in achieving success and stresses the importance of community involvement and fundraising. Lamb discusses how to turn obstacles into opportunities and highlights the impact of diversifying in the mobile food industry. He also shares insights about navigating challenges during the COVID-19 pandemic and the significance of supporting fellow entrepreneurs.