Tony Lamb, founder of Kona Ice, shares his journey of selling Hawaiian-style shaved ice in Kentucky. He discusses his transition from a vacuum cleaner salesman to launching his first shaved ice truck, and how a bad experience buying popsicles inspired him to create a custom-made tropical-themed vehicle. Tony has grown Kona Ice into a sprawling franchise with 1500 trucks across North America.
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Quick takeaways
Tony Lamb created a visually appealing and engaging experience for customers with his custom-designed Kona Ice trucks.
The self-service 'Flavor Wave' allowed customers to personalize their shaved ice flavors, adding excitement to the Kona Ice experience.
Despite challenges and setbacks, Tony Lamb's low-cost, high-margin approach and ability to pivot during the COVID-19 pandemic have contributed to the long-term success of Kona Ice.
Deep dives
The Origins of Kona Ice
Tony Lamb, the founder of Kona Ice, got the idea for his shaved ice truck business when he witnessed a disappointing experience with an ice cream truck. He envisioned creating a truck that was visually appealing, provided a high-quality product, and offered a fun and engaging experience for customers.
Designing the Tropical Truck
Lamb worked with an industrial designer to create a custom truck that embodied the tropical theme of Kona Ice. The truck featured a painting of the ocean, palm trees, and a bamboo hut. The goal was to transport customers to a tropical island when they interacted with the truck.
Innovative Self-Service Experience
One of the unique aspects of Kona Ice was the self-service flavoring system called the 'Flavor Wave.' Customers could control the amount of syrup they wanted on their shaved ice, allowing for personalized flavor choices. This system added an element of fun and customization to the Kona Ice experience.
Overcoming Doubt and Scaling the Business
Lamb faced skepticism and doubt from others, but he remained confident in the potential of Kona Ice. He knew that the profit margins were favorable and saw the positive reactions from customers firsthand. With determination and hard work, Lamb aimed to scale the business and make Kona Ice a successful venture.
Building the Kona Ice Brand: From Yard Signs to Franchises
Tony Lamb shares his journey of building the Kona Ice brand, starting with innovative marketing techniques like putting up yard signs in neighborhoods to create buzz. He explains how the financial crisis affected his business but also highlights the importance of having low overhead costs and high margins. He discusses the decision to franchise the business and the challenges and expenses involved in that process. Despite facing setbacks, Lamb's approach of selling trucks as close to cost as possible and charging minimal royalty fees has allowed the business to grow and be sustainable in the long term.
Navigating Challenges and Pivoting During COVID-19
When COVID-19 hit and events were canceled, Kona Ice faced a major challenge as an events-based business. Lamb recounts how the company pivoted by developing a curbside ordering platform and adapting to the pandemic restrictions. Despite the difficulties, Kona Ice managed to support franchisees through the crisis and maintain financial stability. In addition to the success of Kona Ice, Lamb also discusses the launch of another venture, Traveling Tom's, a mobile coffee cafe. He shares the growth and potential of the coffee business, highlighting the unique value proposition of being mobile and adaptable in underserved areas.
Kona Ice founder Tony Lamb had a knack for sales since he was a teenager - a skill that served him well when he decided to sell Hawaiian-style shaved ice in Kentucky, where people had barely heard of it. After thirteen successful years as a vacuum cleaner salesman, Tony launched his first shaved ice truck in 2007. Fueled by a bad experience buying freezer-burned popsicles off a battered ice cream truck, he built a custom-made vehicle with a tropical vibe and a built-in “Flavorwave” that let customers dispense their own syrups. Two decades after surrendering his salesman’s suit for a Hawaiian shirt, Tony has grown Kona Ice into a sprawling franchise with 1500 trucks across North America.
This episode was produced by Casey Herman with music by Ramtin Arablouei.
Edited by Neva Grant, with research from Katherine Sypher.
Our engineers were Ko Takasugi-Czernowin and Robert Rodriguez.
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