
Kona Ice: Tony Lamb
How I Built This with Guy Raz
00:00
Navigating Finances in Mobile Business
This chapter explores the financial dynamics of operating a mobile ice cream business, focusing on sales targets and cost management. The speaker shares insights on increasing revenue during peak times and discusses the impact of the 2008 financial crisis on consumer behavior and profitability. Additionally, the chapter examines innovative franchising strategies designed to lower entry barriers for new franchisees, setting the brand apart from traditional models.
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