Kona Ice: Tony Lamb
How I Built This with Guy Raz
Creative Marketing Innovations
This chapter explores innovative sales and marketing strategies employed to elevate a friend's struggling furniture business in Louisville, focusing on a successful yard sign campaign. The discussion extends into the speaker's evolution of a side business involving billboard trucks, driven by challenges in traditional advertising. Additionally, it reflects on the pivot to the ice business, highlighting the importance of product quality and customer experience in fostering entrepreneurial success.
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