Kona Ice: Tony Lamb
How I Built This with Guy Raz
Franchising Success: Community Values and Innovative Growth
This chapter delves into the criteria for selecting franchisees who align with the brand's values and the importance of community involvement. It explores the unique franchise model that promotes loyalty without revenue reporting, while also highlighting innovative marketing strategies and the expansion into the coffee market. The conversation reflects on the business's resilience during COVID-19 and its rapid growth trajectory, showcasing the successes and challenges of a mobile franchise operation.
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