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Joe Kudla of Vuori helps early-stage founders on the Advice Line, tackling challenges like medical apparel growth, luxury handbags in the US, and colorful skins for ski gloves. Insights on building a luxury brand, pricing strategies, and sustainable outerwear business. Reflecting on the entrepreneurial journey and seeking more entrepreneur stories.
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Quick takeaways
- Balancing direct-to-consumer and wholesale sales is crucial for business growth.
- Prioritizing community building and user engagement enhances brand awareness.
Deep dives
Direct-to-Consumer versus Wholesale Strategy
Steve from Skittens seeks advice on scaling his business, focusing on direct-to-consumer sales or pursuing wholesale opportunities. Joe advises balancing the two strategies, emphasizing the importance of community building, direct engagement with influential users, and focusing on building relationships and brand trust in wholesale accounts.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode