Joe Kudla, Founder of Vuori, built a 4-billion-dollar company on the risky idea that men cared about the clothes they worked out in. He shares the challenges and rejection in raising capital, a life-changing encounter that inspired him, creating a men's lifestyle brand, and building a successful online business.

Joe Kudla of Vuori helps early-stage founders on the Advice Line, tackling challenges like medical apparel growth, luxury handbags in the US, and colorful skins for ski gloves. Insights on building a luxury brand, pricing strategies, and sustainable outerwear business. Reflecting on the entrepreneurial journey and seeking more entrepreneur stories.

Joe Kudla, Founder and CEO of Vuori, shares insights into the thriving athleisure market. He discusses how Vuori plans to expand with over 100 new locations by 2026, leveraging strong cash flow. Kudla emphasizes that competitors don’t need to fail for Vuori to thrive, highlighting the brand's focus on versatility and consumer relationships. The conversation also touches on Tesla’s recent earnings, noting its impact on the broader tech landscape and market dynamics.