The Founder Hour

Joe Kudla | Innovating Athletic Apparel with Vuori

Jul 30, 2024
Joe Kudla, the innovative founder and CEO of Vuori, shares his unconventional journey from fashion and accounting to creating a transformative activewear brand. He highlights a prophetic encounter that steered his entrepreneurial spirit and his passion for yoga that sparked the idea for Vuori. Joe discusses the impressive investments that fueled Vuori's growth, along with the challenges of maintaining quality while scaling. He emphasizes the importance of community, personal values, and resilience in building a meaningful brand.
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