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Joe Kudla | Innovating Athletic Apparel with Vuori

The Founder Hour

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Personal Values and Brand Identity

This chapter explores the significance of investing in personal happiness and self-reflection, particularly for entrepreneurs. It highlights the interplay between nurturing relationships and finding solitude to align personal values with business decisions. The speaker also discusses the evolution of a men's activewear brand, emphasizing authenticity, community engagement, and the challenges faced in shifting to a direct-to-consumer model.

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