How I Built This with Guy Raz cover image

Advice Line with Joe Kudla of Vuori

How I Built This with Guy Raz

CHAPTER

From Comfort to Craft: The Fashion Evolution

This chapter explores the shift towards accepting comfortable athletic wear in upscale environments, post-COVID, while also discussing the story of a leather handbag brand inspired by familial craftsmanship. It highlights the challenges of international scaling and the importance of sustainability in maintaining quality and heritage in fashion.

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