How I Built This with Guy Raz cover image

Advice Line with Joe Kudla of Vuori

How I Built This with Guy Raz

CHAPTER

Navigating Luxury Market Segmentation

This chapter focuses on the significance of market segmentation in luxury branding, contrasting high-end products with accessible luxury items. It features a call-in session with an entrepreneur seeking advice on scaling his innovative glove accessory business for winter sports enthusiasts.

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