Advice Line with Joe Kudla of Vuori
How I Built This with Guy Raz
Skiing Innovation: From Concept to Consumer
This chapter discusses the journey of creating a new skiing product, emphasizing the significance of consumer interactions and personal experiences in product design. The conversation covers the evolution of business strategies, particularly the shift to direct-to-consumer sales, and the importance of building relationships with retailers. Additionally, it highlights the role of community engagement, unique designs, and future expansions as key factors for sustainable growth in the retail landscape.
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