How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books
30 snips
Jan 29, 2024 • 1h 31min
Drunk Elephant: Tiffany Masterson
Tiffany Masterson, founder of Drunk Elephant and former stay-at-home mom, shares her extraordinary entrepreneurial journey. Starting at 40 with no skincare experience, she defied skeptics and launched a brand that sold for $845 million. The conversation dives into her strategic decisions, from targeting Sephora to avoiding harmful ingredients. Tiffany also emphasizes balancing family life with business, highlighting the emotional and financial risks she navigated. Her inspiring story showcases resilience and the power of believing in one’s vision.
14 snips
Jan 25, 2024 • 38min
Brewing creativity with Jim Koch of Boston Beer Company
In this enlightening chat, Jim Koch, the founder of the Boston Beer Company and creator of Samuel Adams, takes us through his innovative journey in the craft beer industry. He discusses how the company adapts to changing consumer habits, exploring new categories like hard seltzer and non-alcoholic options. Jim shares behind-the-scenes stories of both their biggest successes and flops. He emphasizes the power of experimentation, from nitrogenated beers to creative fermentation techniques, keeping Boston Beer at the forefront of the beverage landscape.
122 snips
Jan 22, 2024 • 1h 19min
Liquid Death: Mike Cessario
Mike Cessario, founder and CEO of Liquid Death, shares his journey from advertising executive to creator of a viral water brand that disrupts the saturated beverage market. He discusses the clever branding strategy of packaging water in aluminum cans, reminiscent of beer, which appeals to a diverse audience. Cessario explores the initial skepticism he faced in securing funding and co-packers, and how humor and creativity in marketing helped propel Liquid Death to over $100 million in annual revenue, redefining the beverage industry.
10 snips
Jan 18, 2024 • 32min
Doing the bees’ work with Thai Sade of BloomX
Thai Sade, co-founder and CEO of BloomX, dives into the urgent issue of dwindling bee populations and how his company's technology seeks to replicate natural pollination. He shares stories from his upbringing on a kibbutz, highlighting the intersection of childhood experiences and agricultural innovation. The conversation touches on advanced techniques like mechanical electrostatic systems for improving avocado yields, and emphasizes the balance between technology and nature in sustainable farming practices.
Jan 15, 2024 • 1h 13min
Primary: Christina Carbonell and Galyn Bernard
Christina Carbonell and Galyn Bernard, co-founders of Primary, share their journey in creating a groundbreaking children's clothing line focused on simplicity and gender neutrality. They discuss their initial struggles with branding and fundraising, navigating the challenges of the crowded apparel market. The duo emphasizes their commitment to timeless styles and affordability, and how customer feedback shaped their marketing strategy. With annual sales surpassing $50 million, they reflect on the delicate balance between hard work, luck, and their unconventional approach to kids' fashion.
Jan 11, 2024 • 51min
Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
In this discussion, Allyson Felix, the most decorated American track and field athlete, teams up with her brother Wes Felix to share their entrepreneurial journey with Saysh. They reveal the conflicts she faced with Nike over maternal protections and their leap into creating women's footwear designed for comfort and style. The siblings discuss the challenges of balancing motherhood with a demanding career, and how their experiences shaped their commitment to empowering women in athletics through innovative design.
21 snips
Jan 8, 2024 • 1h 10min
Calendly: Tope Awotona (2020)
Tope Awotona, Founder and CEO of Calendly, shares his inspiring journey from Nigeria to tech entrepreneurship. He recounts his many failed ventures before landing on the idea of simplifying scheduling through software. The discussion delves into personal tragedies and the resilience required to overcome them, alongside navigating the challenges of securing a technical co-founder. Tope reflects on the delicate balance of luck and hard work in business, ultimately showcasing Calendly's remarkable growth and the emotional facets of his entrepreneurial spirit.
21 snips
Jan 4, 2024 • 56min
Sharing the 2023 HIBT Lab Highlight Reel
Pinky Cole, founder of Slutty Vegan, shares her inspiring journey of rebuilding her fast-food chain after a devastating fire, demonstrating resilience and innovative branding. Nuseir Yassin discusses transforming his 1000-day travel quest into The Nas Company, showcasing the evolving media landscape. Whitney Wolfe Herd, founder of Bumble, explores the future of dating, discussing AI's role in enhancing connections while emphasizing the need for authenticity in romantic relationships. It's a vibrant mix of entrepreneurial spirit and insight!
16 snips
Jan 1, 2024 • 1h 9min
Aviator Nation: Paige Mycoskie
Paige Mycoskie, founder of Aviator Nation, shares her journey from crafting personal clothes to creating a multi-million dollar brand. She recounts her early days, gaining recognition through bold self-promotion and memorable public presentations. Paige discusses how her experiences on the reality show Amazing Race inspired her entrepreneurial spirit. Despite challenges like a costly scam and navigating growth, she emphasizes the importance of staying true to her values by producing all garments in California, leading to remarkable brand integrity.
8 snips
Dec 28, 2023 • 36min
Charging up the electric vehicle market with RJ Scaringe of Rivian
RJ Scaringe, Founder and CEO of Rivian, dives into the electrifying world of sustainable transportation. He discusses the overwhelming demand for Rivian's unique electric vehicles despite supply chain challenges. Scaringe outlines plans for a new mid-size SUV by 2026, while emphasizing accessible pricing and production efficiency. He also highlights Rivian's partnership with Amazon for delivering commercial vans and the adventurous spirit of their customer base, with a focus on promoting eco-friendly values in a rapidly expanding market.
